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| Paper Title: | A Study on the Purchase Behavior and Cosmetic Consumption Pattern among Young ladies in Cuddalore megacity. |
| Authors Name: | DR. R. KRISHNAKUMAR , TAMILARASI.M |
| Unique Id: | IJSDR2212098 |
| Published In: | Volume 7 Issue 12, December-2022 |
| Abstract: | This study was conducted to examine the consumption habits of young women and their attitudes towards cosmetics in the megacity of Cuddalore. This study focuses on colorful marketing variables that have an impact on women's cosmetic consumption and their decorative product purchasing decision-making process. This study also partly explains the influence of customers' decision making process on the purchase of decorative products in Cuddalore. The target sample is in the age group of 15 to 35 times women and people living in the megacity of Cuddalore. This age group belongs to the younger generation order and they may be the millennial order. This research can also help colorful decorating companies to formulate marketing strategies for their decorative products. Primary data was collected using a questionnaire. |
| Keywords: | Indian cosmetic demand, Women, Lifestyle and beauty, Cosmetics. |
| Cite Article: | "A Study on the Purchase Behavior and Cosmetic Consumption Pattern among Young ladies in Cuddalore megacity.", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 12, page no.649 - 652, December-2022, Available :http://www.ijsdr.org/papers/IJSDR2212098.pdf |
| Downloads: | 000201526 |
| Publication Details: | Published Paper ID: IJSDR2212098 Registration ID:203099 Published In: Volume 7 Issue 12, December-2022 DOI (Digital Object Identifier): Page No: 649 - 652 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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