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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
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ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
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Issue: November 2022

Volume 7 | Issue 11

Impact factor: 8.15

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Paper Title: A STUDY ON CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING IN COIMBATORE DISTRICT
Authors Name: DR.D.SATHYA SANTHY
Unique Id: IJSDR2211086
Published In: Volume 7 Issue 11, November-2022
Abstract: This research focuses on an empirical analysis of consumer attitudes and purchase decisions towards online shopping. In the early 21st century, the Internet has become the hottest topic and the best resource for promoting business. The number of Internet users has grown rapidly over the last few decades. The Internet is therefore a dynamic place that facilitates business. The development speed of electronic marketing is very fast. In today's era of globalization, most departments, including the marketing department, are undergoing permanent changes. With the rapid growth of information through the Internet, market participants are rushing to market him online. They aim to attract customers, create a brand image, and achieve goals such as growing their claws in the marketplace.
Keywords: Marketing, Online, Shopping, Consumer, Advertising, Purchasing
Cite Article: "A STUDY ON CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING IN COIMBATORE DISTRICT", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 11, page no.661 - 665, November-2022, Available :http://www.ijsdr.org/papers/IJSDR2211086.pdf
Downloads: 000150694
Publication Details: Published Paper ID: IJSDR2211086
Registration ID:202582
Published In: Volume 7 Issue 11, November-2022
DOI (Digital Object Identifier):
Page No: 661 - 665
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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