|
INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
Imp Links for Author
Imp Links for Reviewer
Research Area
Subscribe IJSDR
Visitor Counter
Copyright Infringement Claims
Indexing Partner
|
Published Paper Details
|
|
| Paper Title: | Consumer Characteristics Influencing Cue Utilization Process |
| Authors Name: | Dr.ASHOKAN C |
| Unique Id: | IJSDR2210118 |
| Published In: | Volume 7 Issue 10, October-2022 |
| Abstract: | Cue utilization theory may provide an attractive framework through which to assess consumer perceptions of product quality. According to this theory, products consist of an array of cues that serve as surrogate indicators of quality. (Cox 1967; Olson 1972). The particular cues are evoked according to their predictive and confidence values. The predictive value of a cue (PV) is the degree to which consumers associate a given cue with product quality. This is similar to the diagnosticity of the cue, which represents the reliability of a cue and the likelihood that using it would lead to a successful task resolution (Dick, Chakravarti, and Biehal 1990). The confidence value (CV) is the degree to which consumers have confidence in their ability to use and judge that cue accurately. (Cox 1967; Olson 1972). Cues characterized by high PV and CV assume the greatest weight in the quality assessment process. |
| Keywords: | Cues, PV, CV |
| Cite Article: | "Consumer Characteristics Influencing Cue Utilization Process", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 10, page no.711 - 713, October-2022, Available :http://www.ijsdr.org/papers/IJSDR2210118.pdf |
| Downloads: | 000337215 |
| Publication Details: | Published Paper ID: IJSDR2210118 Registration ID:202023 Published In: Volume 7 Issue 10, October-2022 DOI (Digital Object Identifier): Page No: 711 - 713 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijsdr.org
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | DOAJ : Directory of Open Access Journals |
| DRJI | Index Copernicus International | Scribd | DocStoc |
Track Paper
Important Links
Conference Proposal
ISSN
 |
 |
DOI (A digital object identifier)
  Providing A digital object identifier by DOI How to GET DOI and Hard Copy Related |
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
 |
 |
 |
Social Media
Indexing Partner |
|||
| Copyright © 2024 - All Rights Reserved - IJSDR | |||
Facebook Twitter Instagram LinkedIn