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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
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ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
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Issue: August 2022

Volume 7 | Issue 8

Impact factor: 8.15

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Paper Title: Customer Purchasing Pattern On FMCG at Big Bazaar
Authors Name: Rasuri Srujan Kumar , Y. Arun kumar
Unique Id: IJSDR2107071
Published In: Volume 6 Issue 7, July-2021
Abstract: Today, companies focus on consumer to reach success in the global competitive environment. In new marketing approaches, focus on consumer activities take place of focused on product/service activities. The companies analyze consumer qualification. The consumers are affected from some individual and environmental factors, such as motivation, personality, perception, learning, values, beliefs, attitudes, life style, personal influence, reference group, family influence, social class and culture in their buying decision process. The aim of this study is to focus on affecting factors on the consumer buying behavior.
Keywords: Customer preferences, Satisfaction levels, customer frequency, staff responsiveness, brand preferences, buying behaviour of consumer, experience of customer, Fmcg brandschesthu
Cite Article: "Customer Purchasing Pattern On FMCG at Big Bazaar", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.6, Issue 7, page no.469 - 470, July-2021, Available :http://www.ijsdr.org/papers/IJSDR2107071.pdf
Downloads: 000101773
Publication Details: Published Paper ID: IJSDR2107071
Registration ID:193561
Published In: Volume 6 Issue 7, July-2021
DOI (Digital Object Identifier):
Page No: 469 - 470
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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