Investigating the Effectiveness of Experiential Marketing in Agro -Business products

Shubham Dilip Chaudhari , Pratiksha Hasabnis , Dr. Suraj Kamble

1. Experiential Marketing 2. Agrochemicals 3. Agro-Business 4. Agricultural Marketing 5. Customer Experience 6. Brand Engagement 7. On-Field Demonstrations 8. Virtual Reality in Marketing 9. Farmer-Centric Marketing 10. Sustainable Agriculture 11. Market Strategies in Agribusiness 12. Rural Marketing 13. Innovation in Agrochemicals 14. Agricultural Supply Chain 15. Digital Marketing in Agriculture

1. Abstract Experiential marketing has emerged as a powerful strategy in the agrochemical and agribusiness sectors, transforming traditional marketing approaches by focusing on immersive, customer-centric experiences. This study explores the significance and implementation of experiential marketing in these industries, highlighting its role in fostering stronger connections between brands and farmers. With increasing competition and the demand for sustainable and innovative agricultural solutions, companies are leveraging experiential marketing techniques such as on-field demonstrations, virtual reality simulations, and interactive workshops to enhance customer engagement and brand loyalty. This research examines how experiential marketing influences farmers' purchasing decisions and brand perceptions, particularly in the context of agrochemicals and agribusiness. The study also delves into key components, including sensory marketing, brand storytelling, and digital engagement, which collectively contribute to a holistic customer experience. Additionally, it investigates the challenges associated with implementing experiential marketing, such as cost, scalability, and technological accessibility in rural markets. By analyzing case studies of successful experiential marketing campaigns in the agrochemical sector, this paper identifies best practices and strategic insights for marketers seeking to enhance their outreach and customer relationship management. The findings underscore the importance of aligning marketing efforts with farmers’ needs, preferences, and technological advancements to drive long-term business growth. Ultimately, this study provides valuable insights into how experiential marketing can be effectively utilized to revolutionize the agrochemical and agribusiness industries, fostering innovation and sustainable agricultural practices.

Published Paper   E-Certificate

"Investigating the Effectiveness of Experiential Marketing in Agro -Business products", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.10, Issue 3, page no.c484-c497, March-2025, Available :https://ijsdr.org/papers/IJSDR2503260.pdf

Volume 10 Issue 3, March-2025

Pages : c484-c497

Paper Reg. ID: IJSDR_301279

Published Paper Id: IJSDR2503260

Downloads: 000137

Research Area: Management All

Country: Pune, Maharashtra , India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2503260

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2503260

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition