THE IMPACT OF SOCIAL MEDIA MARKETING ON MAMAEARTH BRAND IMAGE

M.Haripriya , M.karthika

Keywords: Consumer Awarness, Consumer perception, Customer loyalty, Social media platforms, Content marketing, Influencer marketing.

ABSTRACT This study examines the impact of social media marketing on Mamaearth's brand image, exploring its influence on consumer awareness, perception, and loyalty. Employing a mixed-methods approach combining social media data analytics, online surveys, and in-depth interviews, the results indicate a significant positive impact of social media marketing on Mamaearth's brand image.

Published Paper   E-Certificate

"THE IMPACT OF SOCIAL MEDIA MARKETING ON MAMAEARTH BRAND IMAGE ", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.10, Issue 3, page no.b644-b648, March-2025, Available :https://ijsdr.org/papers/IJSDR2503184.pdf

Volume 10 Issue 3, March-2025

Pages : b644-b648

Paper Reg. ID: IJSDR_301167

Published Paper Id: IJSDR2503184

Downloads: 000135

Research Area: Arts All

Country: Tirupur , Tamilnadu , India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2503184

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2503184

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition