A STUDY ON CUSTOMER SATISFACTION TOWARDS BRITANNIA BISCUITS IN TIRUPUR CITY
Ms.N.Santhana Lakshmi
, Ms.P.Gowri
Customer satisfaction, Britannia biscuits, Indian biscuit market, brand loyalty, product quality.
This study aims to investigate the level of customer satisfaction towards Britannia biscuits, a leading brand in the Indian biscuit market. An quantitative research approach was employed, and a survey was conducted among 100 customers who purchase Britannia biscuits. The results indicate that customers are generally satisfied with the quality, taste and packaging of Britannia biscuits. However, there are areas for improvement, such as pricing and availability. The study also revealed that customer satisfaction is influenced by factors such as brand loyalty, product variety and promotional offers. The findings of this study provide valuable insights for Britannia Industries Limited to enhance customer satisfaction and loyalty, ultimately driving business growth.
"A STUDY ON CUSTOMER SATISFACTION TOWARDS BRITANNIA BISCUITS IN TIRUPUR CITY", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.10, Issue 3, page no.b630-b633, March-2025, Available :https://ijsdr.org/papers/IJSDR2503182.pdf
Volume 10
Issue 3,
March-2025
Pages : b630-b633
Paper Reg. ID: IJSDR_301131
Published Paper Id: IJSDR2503182
Downloads: 000149
Research Area: Science and Technology
Country: -, -, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
