The Role of Data Analytics in Enhancing Business Decision Making
Faseeh Bilal
, Krishkumar , Allen Tasu , Hubaish , Akash J
Data Analytics, Business Decision-Making, Predictive Analytics, Data Quality, Operational Efficiency, AI Ethics.
Data analytics is increasingly being used to drive business decisions, providing valuable insights into optimization, predictive modeling, and customer customization. This case study explores the role of data analytics in improving business decision making, examining the benefits, challenges, and future trends in this area. Despite the potential, issues such as data quality, business complexity, and reluctance to embrace a data-
driven culture poses serious challenges to integration. This study uses a mixed methodology of case studies and interviews to explore these issues and suggest solutions such as improving information literacy, using knowledge management systems, and supporting a culture shift that embraces analytics. The findings suggest the evolution of data analytics to create a competitive business advantage through improved decision-making.
"The Role of Data Analytics in Enhancing Business Decision Making ", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.10, Issue 3, page no.b613-b617, March-2025, Available :https://ijsdr.org/papers/IJSDR2503179.pdf
Volume 10
Issue 3,
March-2025
Pages : b613-b617
Paper Reg. ID: IJSDR_301219
Published Paper Id: IJSDR2503179
Downloads: 000195
Research Area: Science and Technology
Country: bengaluru, Karnataka, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
