A STUDY ON CONSUMER PERCEPTION TOWARDS KTM WITH A SPECIAL REFERENCE TO COIMBATORE CITY
Dr. T.Nathiya
, Sri Raghul.M
Consumer Perception, KTM, Brand Loyalty, Satisfaction, Coimbatore, Two-Wheeler Industry, Performance Motorcycles.
The Indian two-wheeler market is rapidly expanding, with KTM establishing a strong presence in Coimbatore due to its aggressive styling, high-performance engines, and premium features. This study analyzes consumer perception towards KTM motorcycles, focusing on factors such as brand loyalty, pricing, after-sales service, and overall satisfaction. Using primary data from structured questionnaires, the study applies Chi-Square tests and percentage analysis to identify the relationship between demographic factors and consumer preferences. The findings reveal that resale value, riding comfort, and brand trust significantly influence consumer choices, while maintenance costs and affordability remain key concerns. The study offers valuable insights for KTM dealers and marketers to enhance brand positioning and customer experience in Coimbatore
"A STUDY ON CONSUMER PERCEPTION TOWARDS KTM WITH A SPECIAL REFERENCE TO COIMBATORE CITY ", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.10, Issue 3, page no.b425-b428, March-2025, Available :https://ijsdr.org/papers/IJSDR2503152.pdf
Volume 10
Issue 3,
March-2025
Pages : b425-b428
Paper Reg. ID: IJSDR_301107
Published Paper Id: IJSDR2503152
Downloads: 000220
Research Area: Commerce All
Country: Coimbatore, Tamilnadu, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
