Effectiveness of online advertising on consumer mind with reference to tirupur

Dr.R.Indra , V.Harithashree

Online advertising, consumer perception, consumer attitude, consumer buying behaviour

In today's digital era, online advertising plays a crucial role in shaping consumer perception and influencing purchasing behavior. The increasing use of the internet for communication, entertainment, and shopping has made digital advertisements a vital marketing tool. This study explores the impact of online advertising on consumer minds, focusing on factors such as consumer engagement, preferences, and decision-making. The research employs both primary and secondary data collection methods, including surveys and existing literature, to analyze how consumers perceive and respond to online advertisements. Various analytical tools, such as percentage analysis, descriptive analysis, Chi-square tests, ANOVA, and Garrett ranking, are used to interpret the data. The findings provide insights into how digital advertisements influence consumer attitudes, preferences, and purchasing behavior, contributing to the broader understanding of e-commerce marketing strategies.

Published Paper   E-Certificate

"Effectiveness of online advertising on consumer mind with reference to tirupur ", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.10, Issue 3, page no.b406-b410, March-2025, Available :https://ijsdr.org/papers/IJSDR2503149.pdf

Volume 10 Issue 3, March-2025

Pages : b406-b410

Paper Reg. ID: IJSDR_301087

Published Paper Id: IJSDR2503149

Downloads: 000160

Research Area: Arts All

Country: Tirupur , Tamilnadu , India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2503149

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2503149

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition