“ANALYZING THE IMPLICATIONS OF CHANGING CONSUMER PREFERENCES AND LIFESTYLE TRENDS ON RESIDENTIAL REAL ESTATE”

Saurabh Bhos , Akshay Mokase , Prathamesh Langhe

Consumer Preferences, Consumer Behaviour, Smart Home Technology ,Sustainability, Real Estate ,Urbanization, Digital Platforms, Personalization

This study examines the effects of changing consumer preferences and lifestyle trends on the residential real estate market. Notable conclusions include: The priorities of buyers are shifting: customization, smart home technology, and sustainability are becoming more and more important. Changing lifestyles: Remote work and wellness-focused living are redefining what "home" means. Changing demographics: Urbanization and generational differences are having an impact on housing preferences. Technological advancements: The process of purchasing a home is being completely transformed by virtual and digital platforms. Developers may adapt to changing customer preferences by fusing smart technology, adjustable features, and sustainable design. In order to connect with a diverse range of demographics and lifestyles, marketers must employ customized techniques. Environmental concerns, accessibility, and affordability must all be addressed by policymakers. Sustainable elements and smart house features ought to be incorporated into development projects. Give customers a variety of personalization options to suit their individual preferences. Make targeted marketing strategies that consider age differences and lifestyle patterns. Find innovative ways to address problems with affordability and accessibility. To exist the residential real estate market is competitive, and it must change to reflect shifting consumer preferences and lifestyles patterns. Stakeholders can create aesthetically pleasing, modern living environments that meet the evolving expectations of purchasers by understanding these modifications and implementing the required improvements.

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"“ANALYZING THE IMPLICATIONS OF CHANGING CONSUMER PREFERENCES AND LIFESTYLE TRENDS ON RESIDENTIAL REAL ESTATE”", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.10, Issue 3, page no.b190-b205, March-2025, Available :https://ijsdr.org/papers/IJSDR2503124.pdf

Volume 10 Issue 3, March-2025

Pages : b190-b205

Paper Reg. ID: IJSDR_301026

Published Paper Id: IJSDR2503124

Downloads: 000143

Research Area: Management All

Country: Pune, Maharashtra, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2503124

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2503124

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition