A STUDY ON CONSUMER PERCEPTION TOWARDS TVS EV WITH SPECIAL REFERENCE TO COIMBATORE CITY

G PRADEESH , Dr.R.Arun prakash

TVS Electric Two-Wheelers,EV Adoption,Sustainable Transportation,Charging Infrastructure, Cost Efficiency, Battery Performance.

This study explores consumer perception towards TVS electric two-wheelers in Coimbatore, focusing on awareness, satisfaction, and factors influencing purchase decisions. The research highlights that younger consumers (18-25 years) and women show higher interest in electric vehicles. Key purchasing factors include price, mileage, and brand reputation, while concerns about battery life and charging infrastructure remain challenges. The study reveals that satisfaction levels are independent of age and gender but significantly influenced by budget. A structured questionnaire was used to collect primary data from 100 respondents, and statistical tools like percentage analysis and chi-square tests were employed for interpretation. Findings suggest that improving awareness, expanding charging infrastructure, and offering flexible financing options can enhance consumer adoption. The study concludes that with strategic marketing and infrastructure development, TVS can strengthen its market position and contribute to sustainable mobility in India.

Published Paper   E-Certificate

"A STUDY ON CONSUMER PERCEPTION TOWARDS TVS EV WITH SPECIAL REFERENCE TO COIMBATORE CITY", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.10, Issue 3, page no.a208-a218, March-2025, Available :https://ijsdr.org/papers/IJSDR2503024.pdf

Volume 10 Issue 3, March-2025

Pages : a208-a218

Paper Reg. ID: IJSDR_300809

Published Paper Id: IJSDR2503024

Downloads: 000135

Research Area: Commerce All

Country: Coimbatore , Tamilnadu , India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2503024

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2503024

DOI: http://doi.one/10.1729/Journal.44001

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition