Influence of Psychological Factors on Purchase Intentions for Organic Foods

Ritu Munjal , Dr. Rishi Manrai , Dr. Prashant Yadav

Keywords: Organic Food, Purchase Intentions, Attitude, Health Consciousness/ Health Benefits, Environmental concern

Abstract: The current study is undertaken to understand the important parameters influencing the Purchase Intentions for Organic Foods in Delhi NCR. This study will help all organic food firms better understand the buying intentions of their organic food clients and develop policies that are appropriate for their preferences. The population of the study includes users of organic food in Delhi/NCR using a structured questionnaire. The data was collected from the 498 organic foods in Delhi/NCR. The sample size of 498 is considered representative using a stratified sampling technique. The study's findings indicate that the two most important factors identified by the analysis were convenience and availability, along with health consciousness and benefits. The study has a limitation that only respondents from Delhi-NCR are included in the survey, while studies indicate that consumers from Bangalore, Mumbai, and other locations are equally strongly drawn to organic food. Additionally, a longitudinal study may be conducted to determine how COVID-19 affects buying intentions.

Published Paper   E-Certificate

"Influence of Psychological Factors on Purchase Intentions for Organic Foods", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.9, Issue 5, page no.1027 - 1032, May-2024, Available :https://ijsdr.org/papers/IJSDR2405136.pdf

Volume 9 Issue 5, May-2024

Pages : 1027 - 1032

Paper Reg. ID: IJSDR_211441

Published Paper Id: IJSDR2405136

Downloads: 000347265

Research Area: Management

Country: Delhi, New Delhi, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2405136

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2405136

DOI: https://doi.org/10.5281/zenodo.11395042

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition