Advancing The Green And Sustainable Construction Industry: A Framework For Enhancing Green Building Adoption In India

Kanika Thakur , Dr. Vikas Madhukar

Green homes,Theory of planned behavior, Framework Formation, Green Factors

Abstract—Green building (GB) is widely acknowledged globally as an effective solution to mitigate the negative environmental impacts of construction activities. Developed nations consider it the most effective method for addressing environmental concerns and have put in place regulations, policies, and frameworks to encourage the incorporation of green building principles into their construction sectors. In contrast, evidence suggests that the adoption of GB in developing countries like India is advancing slowly, primarily due to the absence of corresponding regulatory frameworks. To address this gap, the study undertakes a thorough literature review to explore theoretical applications of the theory of planned behavior in understanding the implementation of GB. By integrating the Theory of Planned Behavior with other frameworks, a tailored conceptual framework for the adoption of green building concepts (GBC) within the Indian construction industry has been developed. A testable framework has been introduced to examines the factors that consumers perceive as important attributes while purchasing a green home. The results identify the dimensions such as environmental cautiousness, promotion, and perceived risk, along with attitude, subjective norm and perceived behaviour control for consumers' intentions to buy green homes.The developed conceptual framework provides the foundation for a comprehensive strategy to promote the adoption of green building concepts within the Indian construction industry.

Published Paper   E-Certificate

"Advancing The Green And Sustainable Construction Industry: A Framework For Enhancing Green Building Adoption In India", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.9, Issue 5, page no.653 - 669, May-2024, Available :https://ijsdr.org/papers/IJSDR2405091.pdf

Volume 9 Issue 5, May-2024

Pages : 653 - 669

Paper Reg. ID: IJSDR_211402

Published Paper Id: IJSDR2405091

Downloads: 000347487

Research Area: Management

Country: Gurgaon, Haryana, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2405091

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2405091

DOI: https://doi.org/10.5281/zenodo.11239481

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition