Analysing User Preferences in Astro Apps: A Comparative Study

Dr. Anuradha Mishra , Tisha Ahuja , Gurshabad Singh

Astro Apps, User Preferences, Working Population, Comparative Study, Expert Insights

Astrology, an ancient old practice, is considered a coping mechanism for stress and uncertainty which helps people create and validate a narrative for their lives. For decades, astrological knowledge was passed down through traditional mediums like ancient manuscripts, celestial observation, consultation with astrologers, horoscope columns in newspaper television shows etc. However, astrology, which was once confined to traditional practices has found a new home in the digital age. Nowadays, one can find a variety of astro apps and get personalised services for their needs. An astro app being a digital product with a rising user’s interest is noticeable. Despite the growing digital popularity of astro apps, there is a lack of comparative research between different applications to analyse user preferences, satisfaction levels, purpose and other factors that enhance user experience. The study aims to understand, measure and analyse user preferences in different astro apps. The study follows a mixed approach of both quantitative and qualitative research methods, collecting quantitative data from 100 people through a purposive sampling survey and in-depth interviews with three astrologers to gain expert insights and an understanding of the working of the apps. The study was conducted in Delhi among the working-age population (15 to 59 years). The data is collected through both primary and secondary sources. The study holds significant value for astro app developers to understand the user preferences and also help app marketers to craft their campaigns effectively. It also acts as a reference for researchers in future conducting their research in astrology.

Published Paper   E-Certificate

"Analysing User Preferences in Astro Apps: A Comparative Study", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.9, Issue 5, page no.440 - 450, May-2024, Available :https://ijsdr.org/papers/IJSDR2405063.pdf

Volume 9 Issue 5, May-2024

Pages : 440 - 450

Paper Reg. ID: IJSDR_211050

Published Paper Id: IJSDR2405063

Downloads: 000347466

Research Area: Engineering

Country: -, -, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2405063

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2405063

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

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