The Mediating Role of Green Marketing in the Relationship between Sustainable Building Practices and Commercial Property Demand: Real Estate Analysis

Dr.S.Subba Reddy , Basireddy Srinivasa Kumar Reddy , Dr.P.Chenchu Reddy

Energy efficient measures, water conservation, sustainable and recycled building materials, waste management, renewable energy sources, real estate, etc.,

Aim/Purpose:- The aim of the descriptive research study was to investigate the mediating role of green marketing practices in relationship between the antecedents of sustainable building practices and commercial property demand. There are various antecedents like: energy efficient measures, water conservation techniques, sustainable and recycled building materials, waste management and recycling practices during construction and integration of renewable energy sources. Outcome:- The outcome of the research witnessed that the green management practices in construction have shown significant relationship with the antecedents of sustainable building practices and commercial property demand. Research Methodology/Approach/Design:- Developed structured closed ended questionnaire to collect the opinion from publicly available respondents with a simple random sampling technique and applied various descriptive and inferential statistics to analyze the data. Research limitations/implications: The study provides numerou

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"The Mediating Role of Green Marketing in the Relationship between Sustainable Building Practices and Commercial Property Demand: Real Estate Analysis ", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.9, Issue 5, page no.124 - 135, May-2024, Available :https://ijsdr.org/papers/IJSDR2405018.pdf

Volume 9 Issue 5, May-2024

Pages : 124 - 135

Paper Reg. ID: IJSDR_211224

Published Paper Id: IJSDR2405018

Downloads: 000347337

Research Area: Management

Country: Nellore, Andhra Pradesh, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2405018

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2405018

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition