The Evolution of Deepfake Laws: Adapting Copyright and Data Privacy Regulations to Emerging Threats
Priyanka Mangaraj
, Malini Venugopal
AI, deepfakes, fair use, data privacy
Artificial intelligence (AI) has become a focal point in numerous discussions and developments. With the rapid increase in AI-based innovations, there is a notable absence of extensive public policy discussion on the intersection of AI and Intellectual Property Rights in India. 'Deep fakes' is a contentious AI innovation that requires a multi-faceted approach. Deep fakes are commercially used to assist the artists to spread their work to a broader target audience, as well as they could also become a part in infringing one’s privacy on social media. The term ‘deep fake’ is not a novel term in India however, they do introduce some complexities that should be considered by the contracting parties. In the recent times, the use of deep fakes in morphing photos without consent leading to privacy infringement has added a new layer of complexity. However, on the positive aspect, deep fake technology has provided a livelihood to many actors who requires copyright protection for their skill and labour. In countries like United States, China, Singapore, the legal landscape of deep fakes is rapidly adapting with the current challenges, but India does not have specific provisions to handle the complexities of deep fakes. The vital question is whether this technology will strengthen or weaken intellectual rights of the original creators and what would be the impact on the moral rights of copyrighted work of celebrities. This paper will focus on the adequacy of the existing Indian laws for safeguarding deep fakes under fair use of copyright work and data privacy laws.
"The Evolution of Deepfake Laws: Adapting Copyright and Data Privacy Regulations to Emerging Threats", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.9, Issue 3, page no.645 - 652, March-2024, Available :https://ijsdr.org/papers/IJSDR2403094.pdf
Volume 9
Issue 3,
March-2024
Pages : 645 - 652
Paper Reg. ID: IJSDR_210478
Published Paper Id: IJSDR2403094
Downloads: 000347068
Research Area: Other
Country: Bangalore, Karnataka, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave