Green marketing practices in service sector of India.

Aishwarya Anandavalli MN

There are three main sectors in India namely, Primary Sectors, Secondary Sector and Service Sector. Primary Sector deals with Agriculture, Secondary Sector deals with industries and Service sector deals with services like transport, healthcare, banking, insurance etc., Service sector plays a major role in economic development. It occupies an important role in revenue generation. The climate change is affecting the livelihood of people. As a preventive measures to reduce climatic change and global warming many initiatives are being taken, on of them is green marketing. This study is about the use of green marketing practices in Service Sectors.

Published Paper   E-Certificate

"Green marketing practices in service sector of India.", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.9, Issue 3, page no.294 - 301, March-2024, Available :https://ijsdr.org/papers/IJSDR2403045.pdf

Volume 9 Issue 3, March-2024

Pages : 294 - 301

Paper Reg. ID: IJSDR_210358

Published Paper Id: IJSDR2403045

Downloads: 000347107

Research Area: Commerce

Country: cuddalore, Tamilnadu, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2403045

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2403045

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition