Sustainability in Business: Exploring consumer`s purchase decisions in India

Kimaya Chanana

Sustainability, sustainable products, greenwashing, eco-friendly products

In the rapidly changing world, sustainability has in current times become more than just a niche issue. More than 90% of CEOs agree on its significance, there has been a rise in the incorporation of sustainability into marketing and product design.. This paper talks about how sustainability has evolved over time and the challenges faced by businesses. This paper also includes data collected through a survey to understand the take of consumers in India regarding sustainable products and their purchasing decisions.

Published Paper   E-Certificate

"Sustainability in Business: Exploring consumer`s purchase decisions in India", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.9, Issue 1, page no.190 - 193, January-2024, Available :https://ijsdr.org/papers/IJSDR2401027.pdf

Volume 9 Issue 1, January-2024

Pages : 190 - 193

Paper Reg. ID: IJSDR_209780

Published Paper Id: IJSDR2401027

Downloads: 000347257

Research Area: Environmental Management 

Country: Delhi, Delhi, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2401027

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2401027

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition