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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | EMERGING TRENDS IN MARKETING: AN OVERVIEW |
| Authors Name: | SATVIK MISHRA |
| Unique Id: | IJSDR2305388 |
| Published In: | Volume 8 Issue 5, May-2023 |
| Abstract: | The field of marketing is continuously evolving. This study aims to analyze and discuss the recent trends in marketing that have emerged in the dynamic and evolving landscape of the digital age. It helps to identify and understand new and innovative marketing strategies and techniques. It explores the impact of technological advancements, shifting consumer behaviors and the growing influence of social media on marketing strategies. The study investigates various trends in marketing that have gained significant attraction and are poised to shape the future of the industry such as influencer marketing, personalization and customer experience, content marketing, social media and video marketing, artificial intelligence and automation, data driven decision making, data privacy and security, experiential marketing, sustainability and ethical marketing, etc. These emerging trends in marketing represent the dynamic nature, ever-evolving landscape and provide opportunities for brands to connect with their target audiences in more personalized, meaningful and innovative ways. By examining these trends, their implications for businesses, this study helps to analyze the benefits and challenges they present. It provides valuable insights for marketers and organizations looking to stay relevant and effective in the modern and the ever-changing marketing ecosystem |
| Keywords: | Emerging trends in marketing, Marketing, Marketing Strategies, Modern Marketing |
| Cite Article: | "EMERGING TRENDS IN MARKETING: AN OVERVIEW", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 5, page no.2465 - 2468, May-2023, Available :http://www.ijsdr.org/papers/IJSDR2305388.pdf |
| Downloads: | 000337067 |
| Publication Details: | Published Paper ID: IJSDR2305388 Registration ID:206984 Published In: Volume 8 Issue 5, May-2023 DOI (Digital Object Identifier): Page No: 2465 - 2468 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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