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| Paper Title: | Measurement of Tourists Perception and Preferences towards Culinary Tourism: An Empirical Investigation |
| Authors Name: | Subir Kumar Malakar , Prof. (Dr.) G Ramanaiah , Dr. Ruchika Kulshrestha |
| Unique Id: | IJSDR2305251 |
| Published In: | Volume 8 Issue 5, May-2023 |
| Abstract: | Abstract Culinary tourism, also known as food tourism, is a type of tourism that focuses on the exploration of food and drink in a particular region or country. It involves experiencing local cuisine, visiting markets, farms, and wineries, and learning about food culture and traditions. The impact of culinary tourism on tourism development can be significant, as it can attract more visitors, enhance the local economy, and promote cultural exchange. Here are some of the ways culinary tourism can impact tourism development: Increased tourism revenue: Culinary tourism can attract more visitors to a destination, leading to increased tourism revenue. Tourists are often willing to pay a premium to experience local cuisine and culinary traditions, which can generate additional income for local businesses and restaurants. Development of food-related infrastructure: The growth of culinary tourism can lead to the development of new food-related infrastructure, such as restaurants, food markets, cooking schools, and food tours. In this context, present study investigates perception and preferences of tourists about different aspects of tourism in West Bengal. Findings suggested that tourists have varied positive perception and preferences towards different components of culinary tourism and in favour of branding and promoting of food in the area. |
| Keywords: | Keywords: Tourists, Perception, Preferences, Culinary Tourism, Independent sample t-test |
| Cite Article: | "Measurement of Tourists Perception and Preferences towards Culinary Tourism: An Empirical Investigation ", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 5, page no.1597 - 1605, May-2023, Available :http://www.ijsdr.org/papers/IJSDR2305251.pdf |
| Downloads: | 000223171 |
| Publication Details: | Published Paper ID: IJSDR2305251 Registration ID:206642 Published In: Volume 8 Issue 5, May-2023 DOI (Digital Object Identifier): Page No: 1597 - 1605 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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