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| Paper Title: | A Study on the influence of anime among the youth in Bengaluru |
| Authors Name: | Shan Marbaniang , MR.S.Santosh |
| Unique Id: | IJSDR2305232 |
| Published In: | Volume 8 Issue 5, May-2023 |
| Abstract: | The animation style known as anime contains a variety of genres that may be found in other forms of media, despite being mistakenly referred to as a genre in and of itself.. All animated works, regardless of style or country of origin, are referred to as anime in Japanese. In dictionaries of the English language, anime is frequently described as "a style of Japanese animation" or "a kind of animation that originated in Japan." According to some criteria, a work must be produced in Japan in order to be classified as "anime." This study explores the attitudes and behaviours of Indian anime fans in relation to the anime animation subgenre. Since anime viewers frequently imitate the behaviour of their favourite characters, the study claims that anime is the primary media utilised to propagate Japanese popular culture in India. According to the Social Learning Theory, anime fans copy the attitudes and behaviours of their favourite anime characters through observation and learning. India has seen an increase in the youth population's interest in and involvement with these cultural products over the past ten years. Communities of fans of anime and manga are growing in several Indian cities. This chapter explores the aforementioned phenomenon by outlining the circumstances surrounding the introduction of these cultural items to India and their reception in Indian society. By observing their methods of anime and manga consumption, it offers insights on the Indian fandom. In order to gather both qualitative and quantitative data, the current study used the focus group method. A selected extract from the collected data will be transcribed and analysed. Anime lovers from Bengaluru who were between the ages of 15 and 25 made up the participants. |
| Keywords: | Anime, Youth, Japanese, Influence, Behaviour |
| Cite Article: | "A Study on the influence of anime among the youth in Bengaluru", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 5, page no.1457 - 1491, May-2023, Available :http://www.ijsdr.org/papers/IJSDR2305232.pdf |
| Downloads: | 000223171 |
| Publication Details: | Published Paper ID: IJSDR2305232 Registration ID:206470 Published In: Volume 8 Issue 5, May-2023 DOI (Digital Object Identifier): Page No: 1457 - 1491 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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