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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
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Issue: May 2023

Volume 8 | Issue 5

Impact factor: 8.15

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Paper Title:	A STUDY ON CONSUMER BEHAVIOUR TOWARDS SMARTPHONES WITH RESPECT TO KARUR
Authors Name:	Saranraj G , Deepak N , Dr.k.rajeshkumar
Unique Id:	IJSDR2305228
Published In:	Volume 8 Issue 5, May-2023
Abstract:	The term consumer behavior refers to the behavior that consumer display in searching, for purchasing, using, evaluating and disposing of product. The study is attempted to identify consumer’s behavior in rural market with reference to Karur villages. Consumers are the real king of the business world. A business concern which obtains the affectionate relations of the consumers can successfully run its business for ever. The satisfaction level of respondents on smartphones has been moderately high and it may be increased. The sales promotion strategies followed by smartphone companies are in the satisfactory level.
Keywords:	consumer, business, behavior, satisfaction
Cite Article:	"A STUDY ON CONSUMER BEHAVIOUR TOWARDS SMARTPHONES WITH RESPECT TO KARUR", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 5, page no.1442 - 1445, May-2023, Available :http://www.ijsdr.org/papers/IJSDR2305228.pdf
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Publication Details:	Published Paper ID: IJSDR2305228 Registration ID:206550 Published In: Volume 8 Issue 5, May-2023 DOI (Digital Object Identifier): Page No: 1442 - 1445 Publisher: IJSDR \| www.ijsdr.org ISSN Number: 2455-2631

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