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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Impulse Purchase Behaviour Among Millennials in Nashik |
| Authors Name: | Dr.Nigaar Patel |
| Unique Id: | IJSDR2304206 |
| Published In: | Volume 8 Issue 4, April-2023 |
| Abstract: | Impulse purchase or impulse buying is defined as an unplanned decision to buy a product or service, made just before a purchase. This paper aims to understand the consumer impulse buying behavior among the millennials at retail outlets in Nashik. The impact of various variables like discount offer, various scheme, promotional activities, retail store offer, display of product, behavior of sales person, popularity of product, influence of reference group, income level of customers and festival season, on consumer impulse buying behavior, have been analyzed. The study is based on the primary data collected with the help of structured questionnaire. Data analysis has been done using SPSS software. The final outcome of the study helps in understanding the factors that affect the impulse purchase or impulse buying behavior of the customers and also the stimuli that triggers impulse buying. |
| Keywords: | Impulse, millennials, buying behaviour, reference group |
| Cite Article: | "Impulse Purchase Behaviour Among Millennials in Nashik", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 4, page no.1275 - 1278, April-2023, Available :http://www.ijsdr.org/papers/IJSDR2304206.pdf |
| Downloads: | 000337212 |
| Publication Details: | Published Paper ID: IJSDR2304206 Registration ID:204542 Published In: Volume 8 Issue 4, April-2023 DOI (Digital Object Identifier): Page No: 1275 - 1278 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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