INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
The primary objective of this literature review is to examine the digital marketing strategies used by online retailers during the COVID-19 pandemic. In this case, effective marketing allows data to be collected to better understand target consumers, allowing for more targeted advertising and other strategies. Additionally, it was initiated to deeply understand how online retailers' digital marketing strategies work. Based on the literature review, the researchers identified the following topics: digitization and digital marketing, digital and traditional ways of marketing, social media as a digital marketing strategy, information technology as a marketing tactic, e-commerce during the COVID-19 pandemic, understanding online, internet, mobile and digital marketing, preferences and future research directions and implications. In conclusion, digital marketing has surpassed traditional marketing. These elements influence the digital marketing skills gap. Internet advertisements are becoming more widespread. Companies' perception of the value of digital marketing can be classified. An integrated approach is required to meet client needs using digital marketing channels. To succeed in this new market, businesses must first understand the lifestyles of their clients. Digital marketing has evolved into an internet advertising platform for small business owners, despite the lack of funds to update technology and take advantage of the development of the internet. Social media advertising is attracting the attention of digital marketers. Due to the potential increase in market share that social media marketing could provide to Internet marketers, social advertising spending is expected to continue to grow in the coming years.
Keywords:
marketing, social media, search engine optimization, search engine management, internet
Cite Article:
"A study on digital marketing in business", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 4, page no.989 - 997, April-2023, Available :http://www.ijsdr.org/papers/IJSDR2304165.pdf
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Publication Details:
Published Paper ID: IJSDR2304165
Registration ID:204942
Published In: Volume 8 Issue 4, April-2023
DOI (Digital Object Identifier):
Page No: 989 - 997
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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