|
INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
Imp Links for Author
Imp Links for Reviewer
Research Area
Subscribe IJSDR
Visitor Counter
Copyright Infringement Claims
Indexing Partner
|
Published Paper Details
|
|
| Paper Title: | Online coupon code based promotional activities |
| Authors Name: | Thasleema P , Abishek Narayan J |
| Unique Id: | IJSDR2304128 |
| Published In: | Volume 8 Issue 4, April-2023 |
| Abstract: | Coupon code has been extensively used by the marketers as an important promotional tool to increase the sales of their company. In the once many times, consumers increased their use of coupon codes as a cost- saving measure. Conventional knowledge suggests that tickets have a positive impact on deals prospects of the promoted product. The experimenter investigates whether there's a broad agreement among different experimenters as to the impact of tickets on purchase preference. Retailers regularly add tickets and abatements into their marketing strategies to boost deals conversion rates and increase client fidelity. While abatements are clearly seductive to shoppers, digital tickets can also be a successful means of growing a social media based promotional activities. This study proposes a client Preference for coupon code grounded promotional conditioning of “SANSIS AUTOMATIONS”, an electronics manufacturer unit, whose products are available in social media, websites and other applications. Appropriate samples were used as primary data and also, we used secondary data in this study. In conclusion this study discloses the buying and expenditure pattern of the respondents, respondents’ outlook towards coupon code based promotional activities. Tools such as Chi-Square, T-Test, etc. are used to evaluate this study. Finally, the result of the study is doable. |
| Keywords: | Digital Coupons; Coupons Management; Redemption; Automatic Clearing; e-Commerce |
| Cite Article: | "Online coupon code based promotional activities", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.8, Issue 4, page no.724 - 730, April-2023, Available :http://www.ijsdr.org/papers/IJSDR2304128.pdf |
| Downloads: | 000337070 |
| Publication Details: | Published Paper ID: IJSDR2304128 Registration ID:205227 Published In: Volume 8 Issue 4, April-2023 DOI (Digital Object Identifier): Page No: 724 - 730 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijsdr.org
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | DOAJ : Directory of Open Access Journals |
| DRJI | Index Copernicus International | Scribd | DocStoc |
Track Paper
Important Links
Conference Proposal
ISSN
 |
 |
DOI (A digital object identifier)
  Providing A digital object identifier by DOI How to GET DOI and Hard Copy Related |
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
 |
 |
 |
Social Media
Indexing Partner |
|||
| Copyright © 2024 - All Rights Reserved - IJSDR | |||
Facebook Twitter Instagram LinkedIn