Successful and Unsuccessful Strategies used by Businesses in the real world
Kshitij Kochar
, KAUSTUBH AGRAWAL , KAVYA RAJESH , KESHAV GOYAL , KRISH AGARWAL
We chose the following companies ● Apple (Successful & Unsuccessful) ● Dream 11 (Successful) ● ITC (Successful) ● BlockBuster (Unsuccessful) ● Tata Docomo (Unsuccessful) Because they have a different level of standing, and have very different target markets, this helps us understand different segments and different customer point of view, and understanding of different reasons to implement such strategies. All the companies have separate points of views, and a huge customer base in case of success. These are some of the companies which everyone can very easily relate to, which helps improve understanding. This however does not restrict us to have a wider horizon in this field because we are assessing Apple, in both types of Strategies.
"Successful and Unsuccessful Strategies used by Businesses in the real world", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.8, Issue 1, page no.1146 - 1159, January-2023, Available :https://ijsdr.org/papers/IJSDR2301183.pdf
Volume 8
Issue 1,
January-2023
Pages : 1146 - 1159
Paper Reg. ID: IJSDR_203759
Published Paper Id: IJSDR2301183
Downloads: 000347224
Research Area: Management
Country: Mumbai, Maharashtra , India
DOI: http://doi.one/10.1729/Journal.32836
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
