Consumer Behaviour Towards e-shopping Among Young Graduates in Suburban Area of Kolkata

Moupiya Mallick , Moumita Aich Som

E-commerce, consumer behaviour, consumer watchfulness, purchase experience and customer happiness.

In light of India's booming retail industry and reliance on the internet, e-commerce offers a considerable possibility. In light of the goal to survive and surpass need in this circumstance, online retailers have the opportunity to discover buyer choice and adapt their offerings to assure consumer loyalty. People may be adopting this contemporary and flexible buying approach, especially the technologically astute 20- to 30-year-olds who think that making good use of resources is crucial to ensure a positive E-commerce experience. This study sought to determine whether there was a relationship between consumer awareness, the shopping experience, and their pleasure with online purchasing. This survey's sample consisted of college graduates in suburban area of Kolkata, and model testing was performed on 825 of 840 responses. The findings confirm the positive connection between consumer watchfulness, the purchasing experience, and customer happiness.

Published Paper   E-Certificate

"Consumer Behaviour Towards e-shopping Among Young Graduates in Suburban Area of Kolkata", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.8, Issue 1, page no.670 - 674, January-2023, Available :https://ijsdr.org/papers/IJSDR2301112.pdf

Volume 8 Issue 1, January-2023

Pages : 670 - 674

Paper Reg. ID: IJSDR_203620

Published Paper Id: IJSDR2301112

Downloads: 000347249

Research Area: Management

Country: Kolkata, West Bengal, India

Published Paper PDF: https://ijsdr.org/papers/IJSDR2301112

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2301112

DOI: http://doi.one/10.1729/Journal.33394

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition