A critical overview of Haryana Tourism complexes with regard to Guests Satisfaction
Amit Malik
, Dr. Kushal Singh , Dr. Sanjeev Kumar
Satisfaction, Customer, Resorts, Tourist, Haryana
Abstract: This study attempts to investigate customer satisfaction associated with Haryana’s tourist. Keeping in view the importance of customer satisfaction, the present paper aims at finding the level of quality of service and customer satisfaction visiting the resorts/complex developed by Haryana Tourism. There are 42 Haryana Tourism resorts in Haryana State. Two research methods were used in this study. Firstly, review existing literature study on tourist satisfaction, tourist service quality, and customer loyalty. Second, a structured questionnaire was developed to assess the satisfaction level of Guests visiting these complexes. A total of 400 questionnaires were distributed in 10 resorts and 286 questionnaires were received back. Out of 286 questionnaires, the demographic profile (age, professions, nature of residence, gender, educational qualification and income) of respondent were observed. Regression analysis indicated that customer satisfaction, tourism service quality, customer loyalty, and overall satisfaction. The responses were analysed using descriptive and frequency analysis and it has been found that customers who are visiting these complexes are not satisfied with many aspects like ambience, service, cleanliness, facilities in the room etc. This study also uses 17 variables to measure customer satisfaction in tourism service quality. The findings of this study concluded that the most influential factors are food and beverage, accommodation, tourism facilities, hygiene, and security. Results of this study can be used as a guideline for government agencies, tourism industries, and service providers to review and improve their service quality. Also researcher has tried to suggest the ways to improve the customer satisfaction in these resorts/complexes.
"A critical overview of Haryana Tourism complexes with regard to Guests Satisfaction", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.8, Issue 1, page no.482 - 491, January-2023, Available :https://ijsdr.org/papers/IJSDR2301080.pdf
Volume 8
Issue 1,
January-2023
Pages : 482 - 491
Paper Reg. ID: IJSDR_203509
Published Paper Id: IJSDR2301080
Downloads: 000347190
Research Area: Other
Country: Ludihana, Punjab, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
