INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
How Do Creativity and Innovation Affect on MSMEs Performance? Evidence From South Sulawesi, Indonesia
Authors Name:
Chalid Imran Musa
, Muhammad Hasan , Muhammad Dinar , Thamrin Tahir , Nur Arisah
Unique Id:
IJSDR2211171
Published In:
Volume 7 Issue 11, November-2022
Abstract:
This study looks at SMEs in Pangkep City to see how creativity and innovation affect their performance. This study belongs to the quantitative descriptive category and covers 287 different MSMEs in the city of Pangkep. Thirty MSMEs with innovative products or services engaged in the food business in Pangkep City were used as research samples. information collected as a consequence of distributing the survey using a Likert scale. The analytical techniques used include descriptive statistical analysis and inferential statistical analysis. The results of the study show that (1) creative factors have a beneficial and substantial impact on the performance of MSMEs. (2) The innovation variable has no effect on the performance of MSMEs. (3) Aspects of creativity and innovation go hand in hand so that it has a positive and significant impact on the culinary industry SMEs in Pangkep City.
Keywords:
Creativity; Innovation; Performance UMKM
Cite Article:
"How Do Creativity and Innovation Affect on MSMEs Performance? Evidence From South Sulawesi, Indonesia", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 11, page no.1159 - 1165, November-2022, Available :http://www.ijsdr.org/papers/IJSDR2211171.pdf
Downloads:
000336256
Publication Details:
Published Paper ID: IJSDR2211171
Registration ID:202746
Published In: Volume 7 Issue 11, November-2022
DOI (Digital Object Identifier):
Page No: 1159 - 1165
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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