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ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
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Issue: November 2022

Volume 7 | Issue 11

Impact factor: 8.15

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Paper Title: GREEN MARKETING: A CONCEPTUAL STUDY AND CURRENT SCENARIO CHALLENGE
Authors Name: Ritika Agrahari , Dr. Brijesh Kumar Jaiswal
Unique Id: IJSDR2211120
Published In: Volume 7 Issue 11, November-2022
Abstract: Most people today care about the world's present and future because they mainly prefer environmentally friendly products. In exchange for these customer attitudes and behaviors, companies began to shape their marketing strategies to attract a growing awareness of this respect for the environment. This marketing approach is commonly known as "green marketing," which has led businesses to adopt green strategies in their product features, pricing, promotion, and distribution activities. The old perception of how businesses are establishments with no purpose other than profit is now quickly giving way to a new perception that explains businesses as socially sensitive establishments. People are familiar with terms such as "ozone-friendly," "environmentally friendly," and "recyclable products" in green marketing. People across the world are becoming more worried about environmental problems, and as it becomes more important to them, they are becoming greener consumers. It explains the theoretical aspect of green marketing, the need, green marketing challenges, and the difference between green marketing and traditional marketing. Data has to be gathered from various sources such as books, websites, journals, and newspapers. This research paper aims to explain what "green marketing" is and how a company can be more competitive by using "green marketing" campaigns to get an edge over other companies.
Keywords: Keywords- Green marketing, Generation, Traditional marketing, 4Ps of the green marketing mix, Consumers, Environment.
Cite Article: "GREEN MARKETING: A CONCEPTUAL STUDY AND CURRENT SCENARIO CHALLENGE", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 11, page no.834 - 841, November-2022, Available :http://www.ijsdr.org/papers/IJSDR2211120.pdf
Downloads: 000150695
Publication Details: Published Paper ID: IJSDR2211120
Registration ID:202600
Published In: Volume 7 Issue 11, November-2022
DOI (Digital Object Identifier):
Page No: 834 - 841
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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