|
INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
Imp Links for Author
Imp Links for Reviewer
Research Area
Subscribe IJSDR
Visitor Counter
Copyright Infringement Claims
Indexing Partner
|
Published Paper Details
|
|
| Paper Title: | ROLE OF BRANDING IN ATTRACTING AND INFLUENCING ON CONSUMER PURCHASING DECISIONS |
| Authors Name: | Ms. Hepzhibah Roselin S , Mrs.Grace Prasanna |
| Unique Id: | IJSDR2211063 |
| Published In: | Volume 7 Issue 11, November-2022 |
| Abstract: | Branding is the most crucial element and plays a vital role in defining the Customer’s behaviour. Customers’ preferences change with time because of the emergence of the new branding. Consumers’ behaviour changes with their preferences. The consumers purchasing decisions are created based on their preferences towards branding. This study is about the role of brand, in attracting and influencing customers purchasing decisions. The purchasing decision of a customer depends on time. In today’s marketing scenario consumer behaviour is a kingmaker of the market. Any organization cannot operate without a consumer. The consumer buying behaviour is affected by factors such as the excellent price of branded products, perceived quality of branded products, marital status, and brand name associated with brand consumption of the people. The sample data is taken from 100 customers to analyze their customer behaviour and purchasing decisions in the market. The result show that the Brand impacts the consumer behaviour and their purchasing decision. |
| Keywords: | Consumer buying behaviour, Branding, Consumer Purchase Behaviour, Brand Image, Brand Awareness. |
| Cite Article: | "ROLE OF BRANDING IN ATTRACTING AND INFLUENCING ON CONSUMER PURCHASING DECISIONS ", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 11, page no.393 - 398, November-2022, Available :http://www.ijsdr.org/papers/IJSDR2211063.pdf |
| Downloads: | 000337071 |
| Publication Details: | Published Paper ID: IJSDR2211063 Registration ID:202482 Published In: Volume 7 Issue 11, November-2022 DOI (Digital Object Identifier): Page No: 393 - 398 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijsdr.org
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | DOAJ : Directory of Open Access Journals |
| DRJI | Index Copernicus International | Scribd | DocStoc |
Track Paper
Important Links
Conference Proposal
ISSN
 |
 |
DOI (A digital object identifier)
  Providing A digital object identifier by DOI How to GET DOI and Hard Copy Related |
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
 |
 |
 |
Social Media
Indexing Partner |
|||
| Copyright © 2024 - All Rights Reserved - IJSDR | |||
Facebook Twitter Instagram LinkedIn