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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
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ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
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Issue: November 2022

Volume 7 | Issue 11

Impact factor: 8.15

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Paper Title: ROLE OF BRANDING IN ATTRACTING AND INFLUENCING ON CONSUMER PURCHASING DECISIONS
Authors Name: Ms. Hepzhibah Roselin S , Mrs.Grace Prasanna
Unique Id: IJSDR2211063
Published In: Volume 7 Issue 11, November-2022
Abstract: Branding is the most crucial element and plays a vital role in defining the Customer’s behaviour. Customers’ preferences change with time because of the emergence of the new branding. Consumers’ behaviour changes with their preferences. The consumers purchasing decisions are created based on their preferences towards branding. This study is about the role of brand, in attracting and influencing customers purchasing decisions. The purchasing decision of a customer depends on time. In today’s marketing scenario consumer behaviour is a kingmaker of the market. Any organization cannot operate without a consumer. The consumer buying behaviour is affected by factors such as the excellent price of branded products, perceived quality of branded products, marital status, and brand name associated with brand consumption of the people. The sample data is taken from 100 customers to analyze their customer behaviour and purchasing decisions in the market. The result show that the Brand impacts the consumer behaviour and their purchasing decision.
Keywords: Consumer buying behaviour, Branding, Consumer Purchase Behaviour, Brand Image, Brand Awareness.
Cite Article: "ROLE OF BRANDING IN ATTRACTING AND INFLUENCING ON CONSUMER PURCHASING DECISIONS ", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 11, page no.393 - 398, November-2022, Available :http://www.ijsdr.org/papers/IJSDR2211063.pdf
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Publication Details: Published Paper ID: IJSDR2211063
Registration ID:202482
Published In: Volume 7 Issue 11, November-2022
DOI (Digital Object Identifier):
Page No: 393 - 398
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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