Analysis of Digital-Based Entrepreneurial Literacy and Promotional Innovations in the Development of the Culinary Sector Creative Economy
Rahmatullah
, Nurdiana , Muhammad Hasan , M. Ihsan Said , Inanna, Saripah Fadillah
Entrepreneurial Literacy; Digital; Promotional Innovation; Creative Economy
This study aims to find out how the development of a creative economy based on digital-based entrepreneurial literacy and promotional innovation, especially in the culinary sector in Makassar City. This study uses descriptive qualitative data collection through observation, interviews and documentation by taking key informants and key informants who then analyze using data reduction, data presentation and conclusion drawing. The results of this study indicate that the development of the creative economy of the culinary sector is driven by several factors of digital-based entrepreneurial literacy (Knowledge and Understanding of entrepreneurship, digital) and promotional innovation (Use of digital platforms in Promotional Media)
"Analysis of Digital-Based Entrepreneurial Literacy and Promotional Innovations in the Development of the Culinary Sector Creative Economy", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.7, Issue 11, page no.349 - 356, November-2022, Available :https://ijsdr.org/papers/IJSDR2211058.pdf
Volume 7
Issue 11,
November-2022
Pages : 349 - 356
Paper Reg. ID: IJSDR_202490
Published Paper Id: IJSDR2211058
Downloads: 000347194
Research Area: Management
Country: Makassar, indonesia, Indonesia
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
