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ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
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Issue: September 2023

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Impact factor: 8.15

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Paper Title: Analysis of Digital-Based Entrepreneurial Literacy and Promotional Innovations in the Development of the Culinary Sector Creative Economy
Authors Name: Rahmatullah , Nurdiana , Muhammad Hasan , M. Ihsan Said , Inanna, Saripah Fadillah
Unique Id: IJSDR2211058
Published In: Volume 7 Issue 11, November-2022
Abstract: This study aims to find out how the development of a creative economy based on digital-based entrepreneurial literacy and promotional innovation, especially in the culinary sector in Makassar City. This study uses descriptive qualitative data collection through observation, interviews and documentation by taking key informants and key informants who then analyze using data reduction, data presentation and conclusion drawing. The results of this study indicate that the development of the creative economy of the culinary sector is driven by several factors of digital-based entrepreneurial literacy (Knowledge and Understanding of entrepreneurship, digital) and promotional innovation (Use of digital platforms in Promotional Media)
Keywords: Entrepreneurial Literacy; Digital; Promotional Innovation; Creative Economy
Cite Article: "Analysis of Digital-Based Entrepreneurial Literacy and Promotional Innovations in the Development of the Culinary Sector Creative Economy", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 11, page no.349 - 356, November-2022, Available :http://www.ijsdr.org/papers/IJSDR2211058.pdf
Downloads: 000251436
Publication Details: Published Paper ID: IJSDR2211058
Registration ID:202490
Published In: Volume 7 Issue 11, November-2022
DOI (Digital Object Identifier):
Page No: 349 - 356
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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