|
INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
Imp Links for Author
Imp Links for Reviewer
Research Area
Subscribe IJSDR
Visitor Counter
Copyright Infringement Claims
Indexing Partner
|
Published Paper Details
|
|
| Paper Title: | A Comparative Study On Consumer Attitude Towards Services Of Public and Private Sector Banks : A Survey |
| Authors Name: | Dr. Kirtika Dwivedi |
| Unique Id: | IJSDR2210204 |
| Published In: | Volume 7 Issue 10, October-2022 |
| Abstract: | The banking sector mirrors the larger economy, its linkages to all sectors make it a proxy for what is happening in the economy as a whole. To analyze the difference in the attitude of the respondents towards the convenience of the services with respect to age, gender and significant role of financial services on the choice of the banks among the respondents with respect to income a survey study was conducted in 5 cities (Delhi, Mumbai, Indore, Bhopal & Rewa). A sample of 300 respondents was selected on the basis of convenience sampling. The same numbers of questionnaires were distributed among them, data analysis and statistical testing was based on the responses. Public sector banks included in the study were SBI, Central Bank of India, Union Bank, whereas HDFC, AXIS bank, ICICI Bank were the private sector banks included in the study. Criteria of Analysis and Interpretation was based on the services such as easy terms and conditions, fully automated/computerized, courteous and friendly people, use of local language by the employee, maintenance of error free records., suitable timing, ATM services in multiple locations, Net banking facilities etc. Data was tabulated and analyzed using frequency, mean and percentage and other statistical tools. On the basis of observations and results it can be concluded that people prefer easy terms and conditions, courteous and friendly employees who are well versed with local language. Suitable timing, ATMs at multiple locations & Net banking were important factors for the success of the bank. On the basis of age majority of respondents have preferred public sector banks but it was slightly higher than private sector banks. Males have shown high preference for private sector banks and females have shown high preference for both kinds of bank. The people in the income group above 80000 have shown high preference for the public sector banks. |
| Keywords: | Banking, Economy, Private sector bank, Fully Automated/Computerized services. |
| Cite Article: | "A Comparative Study On Consumer Attitude Towards Services Of Public and Private Sector Banks : A Survey", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 10, page no.1206 - 1213, October-2022, Available :http://www.ijsdr.org/papers/IJSDR2210204.pdf |
| Downloads: | 000336851 |
| Publication Details: | Published Paper ID: IJSDR2210204 Registration ID:202430 Published In: Volume 7 Issue 10, October-2022 DOI (Digital Object Identifier): Page No: 1206 - 1213 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijsdr.org
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | DOAJ : Directory of Open Access Journals |
| DRJI | Index Copernicus International | Scribd | DocStoc |
Track Paper
Important Links
Conference Proposal
ISSN
 |
 |
DOI (A digital object identifier)
  Providing A digital object identifier by DOI How to GET DOI and Hard Copy Related |
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
 |
 |
 |
Social Media
Indexing Partner |
|||
| Copyright © 2024 - All Rights Reserved - IJSDR | |||
Facebook Twitter Instagram LinkedIn