INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
EFFECTIVENESS OF SOCIAL NETWORK ADVERTISEMENT AMONG COLLEGE STUDENTS IN KOTTAYAM DISTRICT
Authors Name:
Sruthimol K.S
, Dr. Kuriakose V Kocheril
Unique Id:
IJSDR2210134
Published In:
Volume 7 Issue 10, October-2022
Abstract:
Social media has created a huge buzz in today’s world. It is very popular in the younger generation, but the middle and the older generations are also not untouched by the wave of social media. On domestic front it is used for interacting with friends and relatives and for the purpose of socialising. Many established organizations are undergoing operational change in their traditional practices in order to adapt to this online environment for promoting their products and services globally. Social media has been the most recent and booming technological innovations. It offers a wide range of benefit. The aims of this study are to analyze the effectiveness of Social Network Advertising among college students and to study the perception of college students towards Social Network Advertisement.
Keywords:
Social Media, SNA-Social Network Advertising, Facebook, Twitter, Linked In, Instagram
Cite Article:
"EFFECTIVENESS OF SOCIAL NETWORK ADVERTISEMENT AMONG COLLEGE STUDENTS IN KOTTAYAM DISTRICT", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 10, page no.782 - 788, October-2022, Available :http://www.ijsdr.org/papers/IJSDR2210134.pdf
Downloads:
000336257
Publication Details:
Published Paper ID: IJSDR2210134
Registration ID:202205
Published In: Volume 7 Issue 10, October-2022
DOI (Digital Object Identifier):
Page No: 782 - 788
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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