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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | A Study on Factors Effecting the Buying Behavior of Consumers towards Selected Luxury Fashion Product with special reference to Delhi (India) |
| Authors Name: | Shikhil Munjal |
| Unique Id: | IJSDR2210084 |
| Published In: | Volume 7 Issue 10, October-2022 |
| Abstract: | This study recognizes and examines the buying behavior factors that influence luxury brand purchase intention in the Indian context with respect to Delhi. Present study discussed the existing knowledge pertaining to luxury brand consumption and a conceptual framework is developed based on the review of literature. India’s favorable demographic profile, the growing middle class, high disposable income and young population, has helped the Indian luxury market witness a tremendous growth. This research paper identifies drivers of luxury brand purchase intention for the Indian consumers amidst this growth and analyses how it differs based on demographic variables such as age, gender and income. A questionnaire was administered to 385 respondents of different age, income and gender groups within the city of Delhi. The data was then analyzed using factor and frequency analysis in SPSS. Three factors have been extracted. The factors affect the buying luxury goods are categorized into attitude, purchasing behaviour, purchase intention. Attitude include perception regarding luxury goods and social value. Most people intend to purchase luxury goods in the future. |
| Keywords: | Buying behaviour, luxury brands, attitude, purchase intention, purchase |
| Cite Article: | "A Study on Factors Effecting the Buying Behavior of Consumers towards Selected Luxury Fashion Product with special reference to Delhi (India)", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 10, page no.489 - 500, October-2022, Available :http://www.ijsdr.org/papers/IJSDR2210084.pdf |
| Downloads: | 000337070 |
| Publication Details: | Published Paper ID: IJSDR2210084 Registration ID:202115 Published In: Volume 7 Issue 10, October-2022 DOI (Digital Object Identifier): Page No: 489 - 500 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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