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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Buying Behaviour of Customers of Buldhana District visiting General Shop and Super Shop - A Comparative Study |
| Authors Name: | Sumit Rajendra Ginode , Prof. Dr. Anil S. Purohit |
| Unique Id: | IJSDR2210018 |
| Published In: | Volume 7 Issue 10, October-2022 |
| Abstract: | 1.0 Abstract The recent phenomenon of information and technology as well as the social media has made the branding and advertising very competitive. However, all this resulted in customers getting lot of information even for daily use grocery items. This in turn affected the customers buying behaviour big time. Moreover, the situation is so dynamic that generalizing customer behaviour may not help the companies for sustainable growth. Hence, this study was carried out to determine the preferences of customers with respect to their choice of general or super shops for buying groceries. The study was conducted at Buldhana District of Maharashtra. The data for this study was collected using a structured research instrument and by following survey method. Moreover, the primary data was analysed with the aid of SPSS 18.0 Software. The results showed that customers of study area prefer either general shop or super shop for buying groceries. For example, most of the customers visiting general shop buy groceries daily while those preferring super shop buy groceries fortnightly. Also, the amount spent on groceries varies considerably with super shops getting more business. Various schemes offered by the shops are also determinants of the buying behaviour. Thus, overall, there is marked difference in the customer’s preferences for buying groceries from general or super shops. |
| Keywords: | Branding, advertising, customers, grocery items, general shop, super shop |
| Cite Article: | "Buying Behaviour of Customers of Buldhana District visiting General Shop and Super Shop - A Comparative Study", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 10, page no.101 - 103, October-2022, Available :http://www.ijsdr.org/papers/IJSDR2210018.pdf |
| Downloads: | 000337070 |
| Publication Details: | Published Paper ID: IJSDR2210018 Registration ID:201967 Published In: Volume 7 Issue 10, October-2022 DOI (Digital Object Identifier): Page No: 101 - 103 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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