Crowdfunding: To analyze awareness about crowdfunding among people.
Jayashree Dhananjay Chaudhari
Crowdfunding, online platform, donation, investment.
Crowdfunding is the use of small amounts of capital from a large number of individuals to finance a new business venture or for donation purpose. Crowdfunding makes use of the easy accessibility of vast networks of people through social media and crowdfunding websites to bring investors and entrepreneurs together, with the potential to increase entrepreneurship by expanding the pool of investors beyond the traditional circle of owners, relatives and venture capitalists and helping those who have medical emergency by collecting donations online. Crowdfunding is not a new concept in India. In India we have seen people collecting amount from public through donation box in hand or donation boxes kept on the counter of some hotel/shop for some specific cause. It may be for medical, for education, or for construction of temple in that area or for some other charitable purpose. Interestingly, it can be said that India has seen a massive crowdfunding success story many years before the term was coined: the story of the Reliance Industries founder Dhirubhai Ambani. His small yet growing textile business was crowdfunded by communities across the Indian state of Gujarat. Another example is of Veteran director Shyam Benegal who collected Rs 2 from 5 lakh farmers of the Gujarat Milk Cooperative Milk Marketing Federation way back in 1976 to create a marketing film for them called Manthan, which was instrumental in transforming the cooperative back then into the dairy giant it is today -Amul. The difference we can see is in the use of platform. First people were using physical platform and now they use online platform and this is how Crowdfunding comes into play. But how many people are aware of crowdfunding online platform and whether they are confident to make online contributions and willing to take advantage of online platform is important to study to know the penetration level of crowdfunding in India. Keywords: Crowdfunding, online platform, donation, investment.
"Crowdfunding: To analyze awareness about crowdfunding among people.", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.7, Issue 9, page no.905 - 911, September-2022, Available :https://ijsdr.org/papers/IJSDR2209144.pdf
Volume 7
Issue 9,
September-2022
Pages : 905 - 911
Paper Reg. ID: IJSDR_201863
Published Paper Id: IJSDR2209144
Downloads: 000347237
Research Area: Commerce
Country: Jalgaon, MH, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
