CONSUMER STATISFACTION TOWARDS MILKY MIST PRODUCTS
Mrs.S.J.SembakaLakshmi
, Sivaramakrishnan.N
Consumer Behaviour, Brand, Milk and Milky Products
Milk and milky products deliver essential nutrition to all or any of life. It offers livelihood to millions of slight and marginal farmers in the state. Tamilnadu is an agricultural concerned with State and majority of the farmers possesses cattle. Consumer behaviour can be defined as the behaviour that consumers show in penetrating for, purchasing, using, assessing and disposing of products and services that they expect will satisfy consumer needs and wants. To elaborate further, consumer behaviour emphases on how individuals make decisions to spend their available resources (time, money, effort) on consumption related items. Number of factors influences consumers’ lifestyles. Like culture, subculture, values, demographic factors, social status, reference groups, household and the internal makeup of the consumer, which are feelings, personality motives of buying, perception and learning. Consumers are also influenced by the marketing activities. Hence, the study efforts on consumer behaviour towards numerous brands of milk and milk products with special reference to Coimbatore District. This study not only focus on consumer needs and wants, their habits, taste, their likes, their dislike, and it also answer the question like what they buy? Why they buy? Where they buy? Added to this consumer satisfaction, is widely recognized as a key pressure in the formation of consumer’ future purchase intention.
"CONSUMER STATISFACTION TOWARDS MILKY MIST PRODUCTS", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.7, Issue 9, page no.829 - 832, September-2022, Available :https://ijsdr.org/papers/IJSDR2209132.pdf
Volume 7
Issue 9,
September-2022
Pages : 829 - 832
Paper Reg. ID: IJSDR_201319
Published Paper Id: IJSDR2209132
Downloads: 000347518
Research Area: Commerce
Country: Coimbatore, Tamilnadu, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
