INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
CONSUMER STATISFACTION TOWARDS MILKY MIST PRODUCTS
Authors Name:
Mrs.S.J.SembakaLakshmi
, Sivaramakrishnan.N
Unique Id:
IJSDR2209132
Published In:
Volume 7 Issue 9, September-2022
Abstract:
Milk and milky products deliver essential nutrition to all or any of life. It offers livelihood to millions of slight and marginal farmers in the state. Tamilnadu is an agricultural concerned with State and majority of the farmers possesses cattle. Consumer behaviour can be defined as the behaviour that consumers show in penetrating for, purchasing, using, assessing and disposing of products and services that they expect will satisfy consumer needs and wants. To elaborate further, consumer behaviour emphases on how individuals make decisions to spend their available resources (time, money, effort) on consumption related items. Number of factors influences consumers’ lifestyles. Like culture, subculture, values, demographic factors, social status, reference groups, household and the internal makeup of the consumer, which are feelings, personality motives of buying, perception and learning. Consumers are also influenced by the marketing activities. Hence, the study efforts on consumer behaviour towards numerous brands of milk and milk products with special reference to Coimbatore District. This study not only focus on consumer needs and wants, their habits, taste, their likes, their dislike, and it also answer the question like what they buy? Why they buy? Where they buy? Added to this consumer satisfaction, is widely recognized as a key pressure in the formation of consumer’ future purchase intention.
Keywords:
Consumer Behaviour, Brand, Milk and Milky Products
Cite Article:
"CONSUMER STATISFACTION TOWARDS MILKY MIST PRODUCTS", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 9, page no.829 - 832, September-2022, Available :http://www.ijsdr.org/papers/IJSDR2209132.pdf
Downloads:
000336257
Publication Details:
Published Paper ID: IJSDR2209132
Registration ID:201319
Published In: Volume 7 Issue 9, September-2022
DOI (Digital Object Identifier):
Page No: 829 - 832
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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