INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
IMPROVE BANK CUSTOMER PROFILING USING MODIFIED K-MEANS CLUSTERING
Authors Name:
RAMYA M
, NIVETHA T S , RAMYA P
Unique Id:
IJSDR2205067
Published In:
Volume 7 Issue 5, May-2022
Abstract:
In today’s competitive markets for a successful business it is essential to satisfy the desires and preferences of customers. As the data grows enormously in banking and financing sectors, data analytics plays an important role in prediction and statistics. Banking sector provides different kinds of services in which this project focuses on credit card distribution. There are various types of customers who have different types of interest such as shopping, dining, exploring new places and so on. The banks also provide a varied number of credit cards with more number of specific services. This project focuses on finding the interest of each customer by performing data analytics on their previous usage data available in bank. The outlier detection is done using DENSAT algorithm to remove outliers. Then the clustering is done using Modified K-means clustering algorithm. Classification of the clustered customers is done using Support Vector Machine algorithm. Thus, the customers are classified into three groups a
Keywords:
credit card customers analysis, data mining. data analysis , modified k means, denstity statistical
Cite Article:
"IMPROVE BANK CUSTOMER PROFILING USING MODIFIED K-MEANS CLUSTERING", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 5, page no.353 - 358, May-2022, Available :http://www.ijsdr.org/papers/IJSDR2205067.pdf
Downloads:
000337209
Publication Details:
Published Paper ID: IJSDR2205067
Registration ID:200373
Published In: Volume 7 Issue 5, May-2022
DOI (Digital Object Identifier):
Page No: 353 - 358
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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