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ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
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Issue: August 2022

Volume 7 | Issue 8

Impact factor: 8.15

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Paper Title: Impact of Covid-19 Pandemic in the Adoption of Tech- Driven Banking in India.
Authors Name: V ASWINI
Unique Id: IJSDR2203039
Published In: Volume 7 Issue 3, March-2022
Abstract: For the previous several years, India's banking industry has been successful in utilising IT-enabled approaches for its functioning. By providing higher-quality services and products, banks may retain a sizable client base, while also providing consumers with convenient banking operations enabled by information technology. The COVID 19 pandemic outbreak has posed a threat to India's financial industry. Previously, banking consumers had to visit bank branches in order to obtain financial services. However, throughout the pandemic time, banks shifted their focus more toward digital or online banking. The banking industry has had a tough time adjusting to new behaviours and meeting customer demands for relevant goods and convenient services, as well as adapting their commercial services to societal changes brought about by the pandemic crisis. The essay discusses banking services during epidemic times and the rise of electronic banking. The study's overall purpose is to give a practical view on the pandemic's influence on consumer behaviour regarding banking goods and services, as well as to analyse the expansion of mobile/internet banking. We evaluated the entire inbound and outward mobile banking transactions of Indian banks, focusing on the mobile/internet banking activities of two new generation banks, AXIS bank and ICICI bank, over a four-year period from 2018 to 2021. highlight that the COVID-19 pandemic effect on consumers’ lifestyle has a direct and positive influence on the growth toward internet and mobile banking services.
Keywords: The COVID- 19 Pandemic, Internet and Mobile Banking, Growth of Banking services, Banking strategies, Consumer Behaviors, Digitalization of banking industry
Cite Article: "Impact of Covid-19 Pandemic in the Adoption of Tech- Driven Banking in India.", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 3, page no.273 - 278, March-2022, Available :http://www.ijsdr.org/papers/IJSDR2203039.pdf
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Publication Details: Published Paper ID: IJSDR2203039
Registration ID:200166
Published In: Volume 7 Issue 3, March-2022
DOI (Digital Object Identifier):
Page No: 273 - 278
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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