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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | A REVIEW ON CONSUMER AWARENESS TOWARDS GREEN PRODUCTS IN FOOD INDUSTRY AT CENTRE INDIA |
| Authors Name: | Puja , Dr. Monika Sethi Sharma |
| Unique Id: | IJSDR2202046 |
| Published In: | Volume 7 Issue 2, February-2022 |
| Abstract: | Consumers are becoming more ecologically conscious and desirous of purchasing green products. Green products are environment friendly in itself or produced in an eco-friendly way. The core idea of this paper is to know the consumers awareness about green products and how consumers would be helping the environment if they switch over to green products. Consumers’ green products awareness is significant in indicating the way of the green products buying decision. Convenience sampling method is used. Data are analysed using frequency analysis. The study has found that promotional activities on eco-friendly products influences consumers green products awareness. Majority of the respondents are aware of green products. This study also reveals that green products awareness as the critical factor, which affects consumers green purchasing decision. |
| Keywords: | Green Product, Eco-Friendly |
| Cite Article: | "A REVIEW ON CONSUMER AWARENESS TOWARDS GREEN PRODUCTS IN FOOD INDUSTRY AT CENTRE INDIA", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 2, page no.266 - 272, February-2022, Available :http://www.ijsdr.org/papers/IJSDR2202046.pdf |
| Downloads: | 000337070 |
| Publication Details: | Published Paper ID: IJSDR2202046 Registration ID:201595 Published In: Volume 7 Issue 2, February-2022 DOI (Digital Object Identifier): Page No: 266 - 272 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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