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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
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ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
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Issue: June 2022

Volume 7 | Issue 6

Impact factor: 8.15

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Paper Title: A STUDY ON FACTORS AFFECTING CUSTOMER PREFERENCE WITH RESPECT TO LIFE INSURANCE PRODUCTS
Authors Name: Mohammad Yaqub Azeez , Y. Arun kumar
Unique Id: IJSDR2201041
Published In: Volume 7 Issue 1, January-2022
Abstract: The aim of the study is to identify the influencing factors to prefer the life insurance products to buy. For that study has made on the basis of consumer behavior with a focus on mainly factors affecting the customer preference for choosing the life insurance product. The variables are selected on the company offered factors like tax exemption, returns, to combat the unexpected risk and customer income will influence to prefer the life insurance product. To study this research report 100 respondents queried through personal interview in the limits of Hyderabad city. The responses of respondents were analyzed by using the statistical tool One way Anova test. Findings are discovered on the basis of product features, premium, paying term of the product, pitching of salesman or agents and the claim rate of the organization are the Factors that influences to prefer the insurance product.
Keywords: Lic ,Shriram and insurance products
Cite Article: "A STUDY ON FACTORS AFFECTING CUSTOMER PREFERENCE WITH RESPECT TO LIFE INSURANCE PRODUCTS", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.7, Issue 1, page no.266 - 285, January-2022, Available :http://www.ijsdr.org/papers/IJSDR2201041.pdf
Downloads: 00096793
Publication Details: Published Paper ID: IJSDR2201041
Registration ID:193872
Published In: Volume 7 Issue 1, January-2022
DOI (Digital Object Identifier):
Page No: 266 - 285
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

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