INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
The study explores the comparison of branding among three luxury car brands i.e., BMW, MERCEDES-BENZ, AUDI. Their official instagram accounts were studied and the data was analysed. Information from various websites and blogs was also included. Major findings of our study were: • Mercedes-Benz has the highest number of followers i.e.., 31.2 Million followers, highest number of videos (17), images (66,) average number of posts per day (6). • Average number of views per video (2,61,585), comments per video (343) and average number of comments per image (5,662). • Where as BMW had the highest average number of likes per image,(4,85,558) • Mercedes-Benz also utilized variety of images, videos like instagram reels, 1minute videos, IGTV videos. • Hence, it can be concluded that Mercedes-Benz has the best brand image on instagram when compared with BMW and AUDI.
Keywords:
social media-instagram platform, Branding, Automobile industry - BMW, MERCEDES-BENS, AUDI, images, videos, likes, comments.
Cite Article:
"Comparison of Instagram Branding in Automobile Industry", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.6, Issue 12, page no.77 - 87, December-2021, Available :http://www.ijsdr.org/papers/IJSDR2112012.pdf
Downloads:
000336256
Publication Details:
Published Paper ID: IJSDR2112012
Registration ID:193741
Published In: Volume 6 Issue 12, December-2021
DOI (Digital Object Identifier):
Page No: 77 - 87
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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