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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | A STUDY ON BRAND AWARENESS OF CONSUMERS TOWARDS TWO-WHEELER IN GHATKESAR |
| Authors Name: | Ch.Balakrishna , R.Abhilash |
| Unique Id: | IJSDR2110013 |
| Published In: | Volume 6 Issue 10, October-2021 |
| Abstract: | There has been a massive increase in sales of two-wheelers vehicles in India. India is the first largest producer of two-wheeler in the world; especially the youngsters prefer motorbikes rather than cars. In India, every month nearly 9.5 laths motor cycles are sold. There are many factors, depending on which, one decides to buy a two-wheeler. “Brand” is one out of such factors. Out study attempted to know the impact of “Brand” for buying a two-wheeler. A detailed and structured questionnaire is designed to study about the Brand Awareness of Consumers. The study has been conducted on consumers in Ghatkesar manual , Medical district, Telangana state. Our study collected their responses from them and analyzed. It aims to measure the performance of selected two-wheeler brands through appraisal of the customer satisfaction level and awareness. The study could evaluate the brand and relevant features of the two-wheelers which derive brand value of the two-wheelers. The outcomes of this study are helpful for all stake holders of the two-wheelers. |
| Keywords: | Keywords: Consumer attitude, Consumer taste and preference,Consumer satisfaction. |
| Cite Article: | "A STUDY ON BRAND AWARENESS OF CONSUMERS TOWARDS TWO-WHEELER IN GHATKESAR", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.6, Issue 10, page no.98 - 115, October-2021, Available :http://www.ijsdr.org/papers/IJSDR2110013.pdf |
| Downloads: | 000337072 |
| Publication Details: | Published Paper ID: IJSDR2110013 Registration ID:193693 Published In: Volume 6 Issue 10, October-2021 DOI (Digital Object Identifier): Page No: 98 - 115 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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