STRATEGIES TO INCREASE INFORMAL SECTOR INCOME IN THE TELUK LOVE BEACH TOURISM AREA BASED ON ECO TOURISM

Isti Fadah , Handriyono , Diana Sulianti K Tobing , Istatuk Budi Yuswanto

Strategy, Informal Sector, Tourism, SWOT, Teluk Love

Teluk Love is a tourist attraction located in the Payangan Beach area, Sumberejo Village, Ambulu District, Jember Regency. This tourist attraction has the advantage of a very beautiful panorama and adequate facilities initiated by local residents. However, after the Covid-19 pandemic, the number of visits has decreased significantly so that solutions are needed that can be developed during the Covid-19 pandemic. The purpose of this research, namely (1) analyzing the internal and external potential of Teluk Love (2) analyzing using SWOT analysis (Strength, Weakness, Opportunity, and Threats) (3) strategies to improve human resources around Teluk Love (4) strategies Teluk Love tourism development. The results showed that Teluk Love has internal and external supporting potential that can be developed using a SWOT analysis. The results of the analysis show strategies that can be done to improve the surrounding human resources and strategies in developing Teluk Love. Efforts to improve human resources around Teluk Love can be carried out by a strategy, namely soft skills training and organizational training. To develop Teluk Love tourism in terms of tourist management, managers can carry out various strategies, namely emphasizing health protocols, educational tours of waste management as souvenirs, and creating social media accounts and websites to promote Teluk Love.

Published Paper   E-Certificate

"STRATEGIES TO INCREASE INFORMAL SECTOR INCOME IN THE TELUK LOVE BEACH TOURISM AREA BASED ON ECO TOURISM", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.6, Issue 8, page no.72 - 76, August-2021, Available :https://ijsdr.org/papers/IJSDR2108012.pdf

Volume 6 Issue 8, August-2021

Pages : 72 - 76

Paper Reg. ID: IJSDR_193602

Published Paper Id: IJSDR2108012

Downloads: 000347310

Research Area: Management

Country: Jember, East Java, Indonesia

Published Paper PDF: https://ijsdr.org/papers/IJSDR2108012

Published Paper URL: https://ijsdr.org/viewpaperforall?paper=IJSDR2108012

DOI: http://doi.one/10.1729/Journal.27949

ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJSDR(IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition