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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | A Study on the Consumer Behaviour towards Email Marketing |
| Authors Name: | Mr. Albin Baby , Dr. Suma Mathew |
| Unique Id: | IJSDR2107055 |
| Published In: | Volume 6 Issue 7, July-2021 |
| Abstract: | Email has become a significant piece of organizations' advertising blend and is considered as the best innovation for conveying the possibility to support promoting achievement and to improve the brand picture. It is likewise arisen as an important method for individual and corporate correspondence. With its intelligence, speed, and quantifiability, email directs people to the sites. The aim of this study is to explore and investigate the determinants of consumer behaviour towards email advertising, with two distinct methods. To begin with, we intend to conduct a survey among the population to obtain the responses in the context of email advertising. We believe that the study will offer useful insights for both advertising scholars and executives to understand the intricacies of email advertising and to help advertisers in conceiving better ways to deal with the increment adequacy of email advertising. |
| Keywords: | Consumer Behaviour, e-mail marketing |
| Cite Article: | "A Study on the Consumer Behaviour towards Email Marketing", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.6, Issue 7, page no.360 - 371, July-2021, Available :http://www.ijsdr.org/papers/IJSDR2107055.pdf |
| Downloads: | 000337071 |
| Publication Details: | Published Paper ID: IJSDR2107055 Registration ID:193458 Published In: Volume 6 Issue 7, July-2021 DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.27854 Page No: 360 - 371 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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