A Study on the Consumer Behaviour towards Email Marketing
Mr. Albin Baby
, Dr. Suma Mathew
Consumer Behaviour, e-mail marketing
Email has become a significant piece of organizations' advertising blend and is considered as the best innovation for conveying the possibility to support promoting achievement and to improve the brand picture. It is likewise arisen as an important method for individual and corporate correspondence. With its intelligence, speed, and quantifiability, email directs people to the sites. The aim of this study is to explore and investigate the determinants of consumer behaviour towards email advertising, with two distinct methods. To begin with, we intend to conduct a survey among the population to obtain the responses in the context of email advertising. We believe that the study will offer useful insights for both advertising scholars and executives to understand the intricacies of email advertising and to help advertisers in conceiving better ways to deal with the increment adequacy of email advertising.
"A Study on the Consumer Behaviour towards Email Marketing", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.6, Issue 7, page no.360 - 371, July-2021, Available :https://ijsdr.org/papers/IJSDR2107055.pdf
Volume 6
Issue 7,
July-2021
Pages : 360 - 371
Paper Reg. ID: IJSDR_193458
Published Paper Id: IJSDR2107055
Downloads: 000347230
Research Area: Engineering
Country: -, -, -
DOI: http://doi.one/10.1729/Journal.27854
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
