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INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016 open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15 |
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| Paper Title: | Brand Review Prediction Using Sentiments : Machine Learning Algorithms |
| Authors Name: | Dr.A.Bamini , A.Shanmugapriya |
| Unique Id: | IJSDR2104106 |
| Published In: | Volume 6 Issue 4, April-2021 |
| Abstract: | Abstract: In today’s competitive Digital market Rating and Review of various brands makes the customers to understand the quality about the product. In this paper the ratings of the users submit only the rating rather than dropping the feedback review. To analyze this concept we propose a new deep learning algorithm where we can get 98% accuracy by analyzing the original dataset given from flip kart. Also the accuracy of different machine learning algorithm were compared. Due to the vivid reviews provide by the customers, there is a feedback environment being industrial for helping customers to buy the right product and guiding enterprise to enhance their features of product which will suit the consumer’s demand. The customer finds it difficult to exactly find the review for a particular feature of a product that she/he intends to buy. Also, there is a mixture of positive and negative reviews thereby making it problematic for consumer to find a clear response. Also these reviews have been affected severely from spammed reviews from unauthenticated users. In order to avoid this confusion and make this review system more transparent and user friendly we propose a technique to extract feature based opinion from a diverse pool of reviews and giving out it further to separate it with respect to the aspect of the product and further categorize it into positive and negative reviews using machine learning based approach. The Paper Focus on “Brand Review Prediction using Sentiments : Machine learning Algorithms” is developed using Python as front end and by using a Spyder tool. |
| Keywords: | Machine Learning Algorithms, Data Mining Techniques |
| Cite Article: | "Brand Review Prediction Using Sentiments : Machine Learning Algorithms", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.6, Issue 4, page no.642 - 645, April-2021, Available :http://www.ijsdr.org/papers/IJSDR2104106.pdf |
| Downloads: | 000337209 |
| Publication Details: | Published Paper ID: IJSDR2104106 Registration ID:193237 Published In: Volume 6 Issue 4, April-2021 DOI (Digital Object Identifier): Page No: 642 - 645 Publisher: IJSDR | www.ijsdr.org ISSN Number: 2455-2631 |
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