INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
open access , Peer-reviewed, and Refereed Journals, Impact factor 8.15
Online shopping enables the consumers to purchase products or services from various sellers with the help of internet using web browser or a web application. Consumer Behavior is a difficult and inspiring field to analyze as preferences vary over a period of time. During Covid-19 pandemic The temporary closure of various restaurants and related establishments, consumers spending more on grocery purchase during the COVID-19 pandemic. Grocery shopping is one of the essential activity .With an intention to make aware the variability in the consumer behavior of grocery shopping under different scenarios of the COVID-19 pandemic, we conducted an online formulated experiment to draw out the preferences for purchasing methods, product requirements, time windows, minimum order necessity, and delivery charge. Using various choice decisions from a sample of 100 grocery shoppers in India, we conclude that the trend in the COVID-19 pandemic produce significant differences in grocery shopping inclinations. To maintain isolation, nowadays consumers preferring digital medium to connect, learn and work and they will continue to.
Keywords:
Covid 19,Online shopping ,Purchasing decisions
Cite Article:
"CONSUMER BEHAVIOR TRENDS DURING COVID-19 PANDEMIC", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.5, Issue 9, page no.310 - 313, September-2020, Available :http://www.ijsdr.org/papers/IJSDR2009050.pdf
Downloads:
000336257
Publication Details:
Published Paper ID: IJSDR2009050
Registration ID:192480
Published In: Volume 5 Issue 9, September-2020
DOI (Digital Object Identifier):
Page No: 310 - 313
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631
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