CONSUMER BEHAVIOR TRENDS DURING COVID-19 PANDEMIC
Covid 19,Online shopping ,Purchasing decisions
Online shopping enables the consumers to purchase products or services from various sellers with the help of internet using web browser or a web application. Consumer Behavior is a difficult and inspiring field to analyze as preferences vary over a period of time. During Covid-19 pandemic The temporary closure of various restaurants and related establishments, consumers spending more on grocery purchase during the COVID-19 pandemic. Grocery shopping is one of the essential activity .With an intention to make aware the variability in the consumer behavior of grocery shopping under different scenarios of the COVID-19 pandemic, we conducted an online formulated experiment to draw out the preferences for purchasing methods, product requirements, time windows, minimum order necessity, and delivery charge. Using various choice decisions from a sample of 100 grocery shoppers in India, we conclude that the trend in the COVID-19 pandemic produce significant differences in grocery shopping inclinations. To maintain isolation, nowadays consumers preferring digital medium to connect, learn and work and they will continue to.
"CONSUMER BEHAVIOR TRENDS DURING COVID-19 PANDEMIC", IJSDR - International Journal of Scientific Development and Research (www.IJSDR.org), ISSN:2455-2631, Vol.5, Issue 9, page no.310 - 313, September-2020, Available :https://ijsdr.org/papers/IJSDR2009050.pdf
Volume 5
Issue 9,
September-2020
Pages : 310 - 313
Paper Reg. ID: IJSDR_192480
Published Paper Id: IJSDR2009050
Downloads: 000347233
Research Area: Engineering
Country: -, -, India
ISSN: 2455-2631 | IMPACT FACTOR: 9.15 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.15 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJSDR(IJ Publication) Janvi Wave
