Welcome to IJSDR UGC CARE norms ugc approved journal norms IJRTI Research Journal | ISSN : 2455-2631
IJSDR
INTERNATIONAL JOURNAL OF SCIENTIFIC DEVELOPMENT AND RESEARCH
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2455-2631 | Impact factor: 8.15 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.15 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)

Issue: January 2023

Volume 8 | Issue 1

Impact factor: 8.15

Click Here For more Info

Imp Links for Author
Imp Links for Reviewer
Research Area
Subscribe IJSDR
Visitor Counter

Copyright Infringement Claims
Indexing Partner
Published Paper Details
Paper Title: Integrating Neuromarketing Principles to Marketing Analytics Especially Marketing Attribution Model Strategically to Drive Greater Customer Experience.
Authors Name: Dr. Neha Hamilton
Unique Id: IJSDR2006071
Published In: Volume 5 Issue 6, June-2020
Abstract: Neuromarketing is an amalgamation of Neuroscience and Marketing, it is a science that studies the physiological and psychological reactions of customers to understand the cognitive emotions and feeling. Customer cognitive insights can be easily extracted through this innovative technique unlike traditional marketing research techniques. Marketing analytics strategy is the practice of accessing and analyzing data to identify future opportunities, marketing performance, and strategize marketing moves. Big data is a very useful tool to generate leads and also to maintain loyal customers, hence it is essential to add quality to data from diverse dimensions like social media. Search engine websites and also neuromarketing. Infusing the neuromarketing data n the marketing analytics program will increase the effectiveness of this data and will provide an extra edge to marketers. This paper is based on a proposed model to study integration between neuromarketing and marketing analytics data to generate effective results.
Keywords: Neuromarketing,FMRI,EEG
Cite Article: "Integrating Neuromarketing Principles to Marketing Analytics Especially Marketing Attribution Model Strategically to Drive Greater Customer Experience.", International Journal of Science & Engineering Development Research (www.ijsdr.org), ISSN:2455-2631, Vol.5, Issue 6, page no.430 - 434, June-2020, Available :http://www.ijsdr.org/papers/IJSDR2006071.pdf
Downloads: 000201506
Publication Details: Published Paper ID: IJSDR2006071
Registration ID:191976
Published In: Volume 5 Issue 6, June-2020
DOI (Digital Object Identifier):
Page No: 430 - 434
Publisher: IJSDR | www.ijsdr.org
ISSN Number: 2455-2631

Click Here to Download This Article

Article Preview

Click here for Article Preview







Major Indexing from www.ijsdr.org
Google Scholar ResearcherID Thomson Reuters Mendeley : reference manager Academia.edu
arXiv.org : cornell university library Research Gate CiteSeerX DOAJ : Directory of Open Access Journals
DRJI Index Copernicus International Scribd DocStoc

Track Paper
Important Links
Conference Proposal
ISSN
DOI (A digital object identifier)


Providing A digital object identifier by DOI
How to GET DOI and Hard Copy Related
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Creative Commons License
This material is Open Knowledge
This material is Open Data
This material is Open Content
Social Media
IJSDR

Indexing Partner